INTRODUCING BALMAIN BEAUTY. CONNECTING PAST, PRESENT, AND FUTURE

Balmain Beauty builds on Balmain's fashion and fragrance legacy to change the meaning of beauty for the future. Standing for the power of respect, love, and unity. Trailblazing a beauty universe made of timeless anticipation.

SHAPING THE FUTURE
SINCE 1945

In 1945, Pierre Balmain broke conventions to impress the world with his New French Style. His creative force is infused in the vibrant culture and daring attitude of the house, inspiring the groundbreaking appointment of Olivier Rousteing as creative director in 2011.

“Beauty is more than a new chapter. It’s a new book we are writing together.”

– Olivier Rousteing

FROM 1946 TO LES ÉTERNELS

LES ÉTERNELS COLLECTION

Balmain Beauty's inaugural collection of eaux de parfum speaks to the quest for self-realization – a universal journey both personal and unique. The inspiration is Balmain’s DNA, from Pierre Balmain’s destiny to Olivier Rousteing’s life path.

SUSTAINABILITY IN ACTION

SUSTAINABLE PACKAGING

Refillable and recyclable glass fragrance bottles. Cello-wrap free.

BUTTERFLY MARK CERTIFIED

OUR COMMITMENT TO MEET HIGHER STANDARDS FOR PEOPLE AND NATURE.

SUSTAINABLE SERVICES

Recyclable gift boxes and gift bags.

REFILLABLE BY DESIGN

REFILLING SAVES* -45% OF TOTAL PACKAGING WEIGHT

-62% PAPER -57% PLASTIC -35% GLASS

*with the purchase of your refillable 50ml fragrance bottle + 1 refill. Refill bottles available from January 2025.