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INTRODUCING BALMAIN BEAUTY. CONNECTING PAST, PRESENT, AND FUTURE
Balmain Beauty builds on Balmain's fashion and fragrance legacy to change the meaning of beauty for the future. Standing for the power of respect, love, and unity. Trailblazing a beauty universe made of timeless anticipation.
SHAPING THE FUTURE
SINCE 1945
In 1945, Pierre Balmain broke conventions to impress the world with his New French Style. His creative force is infused in the vibrant culture and daring attitude of the house, inspiring the groundbreaking appointment of Olivier Rousteing as creative director in 2011.
MADE FOR BEAUTY
1946 - ELYSÉES 64-83
Balmain’s first perfume was cleverly named after the house’s first telephone number.
1947 – VENT VERT
a perfumery icon, this vibrant
ode to nature is hailed as the
original green fragrance.
ode to nature is hailed as the
original green fragrance.
1953 - JOLIE MADAME
The haute couture collections
of 1952 to 1958. an it bag today.
perfume meets fashion.
of 1952 to 1958. an it bag today.
perfume meets fashion.
1967 - MISS BALMAIN
The original advertisement says it all – “For the young, the beautiful, and the blasé."
1979 - IVOIRE
A classic created as a nod to ivory, the ultimate color of elegance for Pierre Balmain.
1983 - ÉBÈNE
A fragrance for men, inspired
by Pierre Balmain’s fascination for Africa.
by Pierre Balmain’s fascination for Africa.
“Beauty is more than a new chapter. It’s a new book we are writing together.”
– Olivier Rousteing
FROM 1946 TO LES ÉTERNELS
LES ÉTERNELS COLLECTION
Balmain Beauty's inaugural collection of eaux de parfum speaks to the quest for self-realization – a universal journey both personal and unique. The inspiration is Balmain’s DNA, from Pierre Balmain’s destiny to Olivier Rousteing’s life path.
SUSTAINABILITY IN ACTION
SUSTAINABLE PACKAGING
Refillable and recyclable glass fragrance bottles. Cello-wrap free.
BUTTERFLY MARK CERTIFIED
OUR COMMITMENT TO MEET HIGHER STANDARDS FOR PEOPLE AND NATURE.
SUSTAINABLE SERVICES
Recyclable gift boxes and gift bags.
REFILLING SAVES* -45% OF TOTAL PACKAGING WEIGHT
-62% PAPER -57% PLASTIC -35% GLASS
*with the purchase of your refillable 50ml fragrance bottle + 1 refill. Refill bottles available from January 2025.